Biela noc / White Night 2017
Visual identity of the contemporary art festival
Biela noc / White Night is the biggest and most visited contemporary art festival in Slovakia.
White Night embodies the desire to (re)discover urban environment which is given a new dimension through art. A city is transformed into an interactive space whose usual nocturnal cycle ceases to exist for a few hours. Contemporary art breathes life into the city at night and the night thus becomes “white”.
White Night is a prestigious international art project aimed at bringing near to the general public not only contemporary art forms, but also untraditional, unknown and important spots of big European cities.
I was lucky enough to be part of the White Night team again. My aim was to create a strong, significant and recognizable identity, that won't be lost in the advertising spam all over the city. I came up with visual, that shows deconstructed lights and their collision in some alternative universe. It's very abstract but it appeals spectator's imagination and supports his expectation of real installations.
My work consisted from all print (citylights, billboards, flyers, maps, signs, merchandise, etc...) as well as digital outputs (webdesign, application design, banners...)
Photo credits: Biela noc